How Secret Filming Uncovered a £28m Timeshare Fraud

Authorities have called it as among the biggest frauds of its type in the Britain.

A total of 14 individuals have been found guilty for their role in a multi-million pound scheme to swindle in excess of 3,500 timeshare holders.

The targets were desperate to terminate age-old vacation property deals and tried to find assistance.

A large number were aged between 60 and 80. Over 500 of them parted with over £10,000, and one paid more than £80,000.

Those victimized were exposed to aggressive presentations continuing for six hours. They were financially worse off, holding worthless fake "rewards" and still trapped in expensive vacation property deals they could no longer use.

The Company Central to the Deception

The company at the heart of the fraud was the timeshare resale company. They collected clients' cash to finance the proprietors' lavish standard of living of private schools, luxury homes and exclusive air travel.

The leader at the helm of the organization, the main defendant, was handed a seven and a half year sentence in January for deceptive scheme.

On Friday, his spouse Nicola was part of the concluding cases to receive sentencing.

She was given a two-year long deferred imprisonment at the London court after pleading guilty to financial crime.

It has been a long time coming and signifies a huge win for the victims who came forward, the law enforcement and the Crown.

How the Probe Began

I first heard about the company emerged during the mid-2016. The role involved in the research department of a news organization, producing investigative shows.

A colleague noted that his parent had assumed the rights of a vacation unit in a European resort and, after long-term use, had begun looking to get out of the agreement.

It's worth mentioning how widespread holiday ownership had grown with British holidaymakers in the last decades of the 20th century.

Vacation properties enabled people to use the same accommodation every year, or trade their time slots with additional holders who had units in alternative destinations. About 600,000 holiday enthusiasts accepted that opportunity.

The first timeshare rush was paired with a lot of reports about rip-off merchants mis-selling units. They became a staple on investigative shows.

The typical timeshare contract bound owners for long periods.

In that period, those holders who had used their guaranteed place in the sun for decades were getting older, and many were looking to end their association to their vacation investments.

A number had health issues and were unable to visit their properties. Some just felt they'd achieved their goals from them. And others had died, in many cases leaving their heirs to take over the contracts - along with their annual payments and maintenance fees.

The Covert Probe Progresses

It was at this point the relative had found herself. She browsed the internet for options and came across the company, a business whose online presence promised to get her out of her contract.

However, having made a payment and arranged an appointment with them, her relatives became suspicious.

Additional investigation showed many victims saying they had paid money and received no benefit in return. Actually, they had suffered financially. Substantial amounts.

Our team commenced probing what was happening. It soon emerged that there were dubious individuals working within the vacation property industry.

An attorney had numerous client reports waiting to sue the organization.

We spoke to clients who had dealt with the organization and they collectively described identical situations. They thought the firm would acquire their investment from them but when they went to a consultation (for which they submitted funds initially) they were informed there was no potential buyers.

Rather, they were pushed - actually pressured - to spend more money purchasing "the company's points system", named after the outfit's parent company, the parent organization.

The nature of these rewards was somewhat vague. They appeared to be a kind of currency, providing cheaper vacations and amenities and shopping deals.

And they were seemingly "exchangeable with additional holders, at a future date.

Committing funds up front now would produce an eventual payoff that would offset SMT's fees and allow the property owner in profit, freed at last from their pesky contract.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Scheme'

If these accounts were correct, this was a major deception.

It's what is called a "deceptive marketing."

An operator - here the organization - "baits" the client by advertising a defined offering only to then state it cannot be provided, steering the individual towards an alternative, lesser offering.

That's illegal. Possessing all the testimony we had gathered, we argued to covertly record one of the company's meetings.

This takes dedication, work, and clear arguments for why this is the only way to collect the data required to prove wrongdoing.

Armed with that permission, our small team arranged a consultation with one of the company's representatives in the location.

Posing as a member of the public wanting to get his mum released from her timeshare contract|holiday ownership agreement

Tammy Townsend
Tammy Townsend

A professional poker strategist with over a decade of experience in UK tournaments, specializing in online play and player psychology.